MASTER MARKETING MANAGEMENT In partnership with IU INTERNATIONAL UNIVERSITY OF APPLIED SCIENCES GERMANY

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Master of Marketing Management


MASTER MARKETING MANAGEMENT FOR DISTANCE LEARNING IN GHANA

Strategy and creativity – marketing offers you a broad spectrum of career opportunities. Start your online programme in Marketing Management now!

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IU International University of Applied Sciences Germany.

Master's degree:

  • Marketing Management degree from IU International University of Applied Sciences Germany., ».

Master Marketing Management

MASTER OF MARKETING MANAGEMENT - 60 ECTS

  • Duration: 1 year.

    MASTER OF MARKETING MANAGEMENT - 120 ECTS

  • Duration: 2 years.
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    Enroll Now in the training Marketing Management

    Start your Master in Marketing Management online

    Managers in the fields of marketing and sales are faced with increasingly complex and interactive responsibilities. Your future fields of employment after graduating with this Master’s programme include initial management positions in the areas of marketing and/or sales – in agencies, small and medium-sized enterprises, large international corporations or NGOs.

    In order to best prepare you for the international job market, all of our study programmes are offered 100% in English. What are you waiting for?

    Have you already completed a training course, studied at a university or gained work experience? At IU International University of Applied Sciences you have the opportunity to get your previous achievements recognised, completely free of charge. By doing so, you can save valuable time and reduce tuition fees.

    IU International University is the largest private university in Germany with over 20 years of experience. With nearly 70,000 students, over 20 campuses, and more than 120 degree programs, IU offers undergraduate, master's, and MBA degrees with innovative and practice-oriented specializations.

    Recognized and accredited by the German government, IU's courses are globally recognized and meet certified high-quality standards.

    Accreditation, recognition, and memberships:

    • QS 5-star Rating
    • FIBAA - Excellence in Digital Education
    • German Council of Science and Humanities
    • ZFU - German National Agency for Distance Learning
    • World Education Services (WES) - Canada & U.S.
    • CHE University Ranking (2021/2022) - top ranks in 6 of 25 categories
    • European Quality Assurance Register for Higher Education (EQAR)
    • AACSB Educational Member
    • Business Graduates Association (BGA) Member
    • US Distance Learning Association (USDLA) Member

    Eligibility

    Admission Requirements for 120-ECTS:

    • Completed undergraduate degree with 180 ECTS with a focus on Economics or related subjects
    • Your degree must be from a state or state-recognised higher education institution/university
    • You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree

    Admission Requirements for 60-ECTS

    • Completed undergraduate degree with 240 ECTS.
    • Your degree must be from a state or state-recognised higher education institution/university
    • You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree
    • Proof of at least one year’s professional work experience in the field of project management (from all sectors) completed prior to the start of study programme. Work experience must have been gained after completion of your undergraduate studies

    For the 60 ECTS programme:

    Depending on your previous education, the following entry options are applicable for the 60-ECTS Master’s degree:

    • undergraduate degree with 210 ECTS: you can bridge the gap of 30 ECTS with the proof of one year qualified work experience
    • undergraduate degree with 180 ECTS: you can bridge the gap of 60 ECTS with the proof of two years qualified work experience

    Recognition of knowledge and abilities acquired outside of higher education is possible in principle.

    Is your undergraduate degree not in the required subject field for this programme's 120 ECTS points variation admission requirements? You can still apply! You'll have to take 2 specific courses at the start of your studies, and pass them successfully in order to continue with your studies. That way, you don't have to take an entrance examination, and can prove your skills while earning ECTS points as part of your studies.

    For the 60 ECTS programme:

    • Proof of at least one year’s qualified work experience completed prior to the start of the study programme (the work experience must be gained after the completion of your undergraduate studies).
    • Don’t have a year’s worth of qualified work experience? Don’t worry! With the Scholarship Programme, you can start your studies right away, and gain your professional experience alongside your studies. You’ll need to achieve the one year’s worth of experience before you complete your Scholarship Programme.
    • You can provide us a translation of your employment contract and your pay slip or you can ask your company to fill out this form in English, sign it, apply the company stamp and send it to us.
    • Proof of work experience (EN)
      Proof of work experience (FR)

    Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF).

    We accept the following English language skills certificates*:

    • TOEFL (minimum 80 points)* or 
    • IELTS (minimum Level 6)* or 
    • Duolingo English Test (minimum 95 points)* or
    • Cambridge Certificate (minimum Grade B)*
    • Is English your native language, or have you graduated from an English-speaking school or university? Then you do not need to prove your English language proficiency.

      Get in touch with our study advisors for more details.

      *Proof must be provided before the start of the study and must not be older than five years.

    Apply for the scholarship programme and receive a discount on your tuition fees.

    Please get in touch with our Study Advisory Team for more details.

    CAREERS

    Career outlook

    In today's business landscape, almost every company offers products or services, which creates excellent career prospects for professionals in marketing and sales. Individuals with expertise in these fields are in high demand across various industries. Whether you're interested in working for exciting start-ups or established corporate leaders, obtaining an online Master's in Marketing Management from IU will significantly enhance your career opportunities. With this degree, you'll be equipped to drive marketing activities for a diverse range of companies, making a significant impact in your professional journey.

    As a communications manager, you are responsible for designing and coordinating the communication activities for your company. You will need to monitor all digital media and develop a primary communications strategy.

    As a brand manager, your job is to decide how a brand is positioned on the market. You will also be responsible for coordinating this positioning within your company.

    As a marketing/sales manager, your job is to plan the activities within your field of responsibility. This also includes the execution of marketing targets.

    Detailed program of Master Marketing Management - 60 ECTS

    Semester 1 :

    • International Marketing
    • Advanced Research Methods
    • International Consumer Behavior
    • Applied Marketing Research
    • Online and Social Media Marketing
    • Seminar: Current Issues in Marketing

    Semester 2 :

    • Digital Business Models
    • Elective A
    • Master Thesis

    Detailed program of Master Marketing Management - 120 ECTS

    Semester 1 :

    • International Marketing
    • Advanced Research Methods
    • International Consumer Behaviour
    • Applied Marketing Research
    • Online and Social Media Marketing
    • Applied Statistics

    Semester 2 :

    • Seminar: Marketing Responsibility
    • Strategic Management
    • Advanced Marketing Controlling
    • Digital Business Models
    • Digital Analytics and Strategies
    • Seminar: Current Issues in Marketing

    Semester 3 :

    • Marketing Project
    • Leadership
    • Elective A
    • Elective B

    Semester 4 :

    • Master Thesis and Colloquium

    FAQs

    IU is based in Germany; we have one campus in Berlin and another in Bad Honnef. Check out the Our University page for more information.

    All our current study programmes are state-accredited and approved by the German Science Council and the state of Thuringia, and are in line with the European ECTS accreditation framework (the Bologna process).

    IU is also able to independently accredit new programmes in accordance with the legally defined quality standards of the German government, as we have been given the status of system accreditation.

    IU International is certified by FIBAA, assuring the quality of teaching and material. We are also listed on the European Quality Assurance Register (EQAR).

    All of the degree programmes we offer are planned and monitored under strict conditions and adhere to both German academic standards and international ones, in line with the principles of the Bologna Process. This ensures that our degrees and the ECTS points are graduates earn are internationally recognised.


    Some countries and professions might require additional accreditation processes. To assist you in such a case, we will be happy to issue a copy of the Europass Diploma Supplement, in English. .

    IU has an extensive network of corporate partners and collaborations, enabling an exchange of knowledge and contacts which benefit our students. Check out Our Network of Partners page for more.

    IU has a large university network of partner institutions across the world. One of these university partners is London South Bank University (LSBU). Students at IU have coordinated dual degree programmes with LSBU, meaning you have the opportunity to acquire a British degree in addition to your German degree from IU.

    IU’s admission requirements depend on the study programme you are interested in. You can find the exact requirements for each programme listed on the page of each respective study programme, but if you’re looking for a general outline of our admission requirements, you can find it under the question “What documents do I need to prepare for my admission?” In this FAQ.

    Once you’ve chosen the study programme you want to take, and checked that you meet the application requirements, the next step is submitting your online application.

    At the end of your online application, a study contract will be made available for you to download. At this point, just sign and upload your study contract via your uploads page. You’ll get a link to it along with your contract.

    Once your signed contract is uploaded, you’ll need to upload your admission documents. Our admissions team will then check them to determine whether you are indeed eligible to start your desired study programme. You also need to pay the fees for the first month at this stage.

    If some documents are still required, admissions will let you know by email. If payment has been completed, you will be registered and will receive an email with the next steps.

    Once your starting date arrives, you will receive credentials to log in to Mycampus and can begin your studies. Good luck!

    Relevant documents that are needed for admission to a Bachelor's or Master’s programme can be found on our website in the respective page of your desired study programme.

    In general, you will need to provide the following before you start your studies:

    • Study contract signed (this will be made available for download at the end of your Online Application Form)
    • University entrance qualification (this can be an upper secondary school certificate or a Bachelor’s degree, depending on the programme)*
    • Upper secondary school transcript of records (with courses and grades)
    • Proof of English proficiency (for detailed information, see next question of this section)
    • For certain Master or MBA programs: proof of work experience

    And the following needs to be provided within the first three months of your studies:

    • CV (in tabluar form)
    • National ID (with your photo)
    • Certified copies of your application documents – the originals and the translations*

    *The admissions documents must be provided in English or German, if they were not issued in one of these two languages, a translation is required. If you need to translate your documents, we can help refer you to our trusted translation partners M21 Global.

    If you translate your documents via M21 Global, there’s no need to provide a certified copy of the translation, as this is done by them. You’ll only need to certify the original language version of your documents.

    Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF).

    We accept the following English language skills certificates*:

    • TOEFL (minimum 80 points)* or
    • IELTS (minimum Level 6)* or
    • Duolingo English Test (minimum 95 points)* or
    • Cambridge Certificate (minimum Grade B)*

    Is English your native language, or have you graduated from an English-speaking school or university? Then you do not need to prove your English language proficiency.

    Your application is complete as soon as your study contract and admission documents are uploaded and approved. The sooner our admissions team receives your application documents, the quicker your admission is reviewed.

    IU offers you the flexibility to submit your documents whenever you’re ready, but we strongly encourage you to finish this step as early as possible.

    Some of our Master and MBA programmes require work experience in a relevant field under certain circumstances. This must have been achieved after completion of your bachelor. Admission requirements for each course are available on course pages. .

    Online: 

    We guarantee IU online students maximum flexibility, so you can choose your own starting date in your application. On that day, we will send you the access data you need to begin.

    On Campus:

    We offer 2 to 4 intake dates per year, depending on the programme, but you can apply at any time. However, our on-campus programmes have fixed starting times. See the course pages for more.

    IU International University of Applied Sciences is a German accredited university, which means we as an institution are bound by state regulations. To find out more about our accreditations, rankings, and degree recognitions.

    In case you don’t meet admission requirements, our study advisory team will provide you with the relevant requirements you will ultimately need to meet in order to be admitted. This may include, for example, completing free admission courses before starting your study programme – or choosing a different programme.

    Yes, we have taken various life obligations into account when designing our online study programmes. Therefore, you can switch between three time models and set your own learning pace, according to your personal needs.

    The regular study period for a Bachelor’s degree is 36 months, but you have the option of choosing between the extended study periods of 48 or 72 months. You can also extend your regular study period – even during your studies - by 12 months.

    The regular study period for the Master is usually 12 or 24 months, depending on the ECTS points of your study programme. Here, too, we offer part-time variants that run for 36 or 48 months. You can also extend your regular study period – even during your studies - by 12 months. .

    Yes, we offer you the option of taking a semester off to allow yourself a break from studying. During this time, your study programme will be suspended, and you will not have access to the online learning platform or your learning materials. We therefore do not charge any fees during your semester off.

    A leave of absence is possible from the second semester onwards. In total, a leave of absence may not exceed half of the regular study period for your online study programme (e.g., for a six-semester Bachelor, this equates to a maximum of three semesters of leave). .

    Twice a year, we hold graduation ceremonies on our campuses in Germany. Online students are welcome to participate at their own expense. If you do not wish to attend, we will send you your degree certificate by post, free of charge. .

    Since 1998, we have supported thousands of students of various backgrounds and age groups in developing themselves both personally and professionally. Our campuses and our online environment are home to a community of over 85,000 students from all kinds of backgrounds, career levels, nationalities, and experiences.

    Online students do not require a residence permit/Visa to study at IU. Students planning to study on campus will need to apply for one, only if they are not EU nationals.

    If you spend the last 6 months of your degree studying in Germany, you get the chance to apply for an 18-month post-study Visa to remain in Germany after graduation and seek work. Our student office will be happy to assist with any Visa-related queries.

    Your degree certificate should be with you up to 10 weeks after getting your final grade. You can find samples of the degree certificate and transcript of records for Bachelor, Master and MBA

    We are part of more than 10,000 Cambridge International schools that offer these qualifications. IU is registered as an online school that provides these courses digitally to prepare students for the Cambridge examinations.

    We will provide you with all the necessary materials needed to prepare for the Cambridge examination. We provide this through synchronous and asynchronous teaching, scripts, Q&A, Slides, Videos, Podcasts, etc.

    We provide synchronous and asynchronous teaching.

    No, we are registered as an online Cambridge School. We only provide these courses online.

    Anyone without a high school diploma (or an equivalent secondary school leaving certificate, like A-Levels or an IB Diploma) can take High School Diploma Study Pathway. You do not need any kind of school certificate; the only requirement is to be over 16 years old.



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    What our students say about us

    Mohammad ajan Jalilzad – MBA Supply Chain Management, Afghanistan

    “There are national universities which provide MBA, but my target is to join UN agencies u=in future, I’m sure, they will give importante to German degree and I see IU alumni’s working in UN agencies worldwide.”

    Mohammad ajan Jalilzad

    Shamila Adegboye – Bachelor Business and IT, South Africa

    “At IU, you can control how much work you do at the time that’s most convenient for you … I enjoy the structured reading materials that IU provides. The video recordings are also a bonus for when one needs further clarification.”

    Shamila Adegboye

    ZENA MASSAAD – MBA, Syria

    “In both my passion and my career, the skills and competencies I learned at IU have made a big difference.”

    ZENA MASSAAD

    STINE MARIE QUABS, MASTER’S IN MARKETING MANGAGEMENT (ONLINE), GERMANY

    “I really like the diversity of the materials available at IU. This means I can always adjust how I study based on my learning needs and preferences. In addition, I love studying at IU because I can study anywhere and anytime I want. Together with IU’s study materials, I feel prepared, confident and ready for the future.”

    STINE MARIE QUABS

    SOFIA PEREIRA – MBA,

    “Flexibility is key for me, and IU provides the best and most flexible MBA. I wait for no one! All depends on me, and I could do it whenever it made more sense. I set weekly small goals and step by step I’m able to keep myself motivated.”

    Mohammad ajan Jalilzad

    Kunal SAIGAL – MBA (FINANCE SPECIALISATION), India

    “I am Indian by descent but raised across 3 continents. Staying in Germany allowed me to gain valuable insights into the importance of maintaining a healthy work-life balance in order to optimize your personal and professional goals. Additionally, Germany offers a unique opportunity to explore the entire EU and gain invaluable first-hand experience in developing soft skills.”

    Kunal SAIGAL

    Leonie ANDEREYA – Hospitality Management, Germany

    “IU offered a great international, yet intimate, atmosphere and a portfolio of study programmes with a global outlook.”

    Leonie ANDEREYA

    Mai CHI LO – MBA (International Marketing), Hong Kong

    “IU equipped me with all the essentials for formulating strategies and visions in marketing.”

    Mai CHI LO

    Ebenezer Osei Asibey Antwi, MBA – IT Management, Ghana

    “IU is the right choice for me because of the smooth ans fast online application process, industry- relevant courses, affordable tuition fees and a very flexible payment method.”

    Ebenezer Osei Asibey Antwi

    Riziki Cinema, Bcs Data Science, Congo – Kinshasa

    “Being a studebt and not having a job can be frustrating. This is what let me to choose IU. I like IU because I believe I will find good job placement after my studies. It brings people from different backgrounds together and shapes them into professionals.”

    Riziki Cinema